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Is Bad Grammar Affecting the Success of your Website?

Is Bad Grammar Affecting the Success of your Website?

When it comes to the success of your website, nothing is more important than content. Spelling and grammatical errors on the pages of your website and in your blog not only look bad, but they cost you credibility with potential customers as well as the search engines.

Visitors to your website or blog will decide whether they will stay tuned in within five seconds. That’s not a lot of time to make a first impression. If your webpages are filled with spelling and grammatical errors, visitors will quickly move on to your competitor’s websites. This can easily cost you hundreds of potential customers every single day.

Search Engines Are Looking For Quality Web Content

Search engines such as Google and Bing are also looking at the content of your website. If the search engines notice poorly written content with multiple spelling and grammatical errors they will begin to drop you from their listings. Another way to quickly lose credibility with the search engines is to simply copy and paste someone else’s article or description of their products and/or services to your website. In order to get the highest rankings, your web content must be fresh, original, high quality and free from any grammatical and spelling errors. Remember, the search engines are always looking to improve user experience. Web pages that do not provide a great experience for the user are not going to rank well with the search engines.

One exception to this rule is comments on your blog. Even though the search engine robots will crawl through the entire page of your blog, including the reader comments, you don’t have to worry as long as the article that readers are commenting on is well-written with correct grammar, punctuation and spelling.

If you would like assistance cleaning up your own website, Alter Impact’s content writers can help! We create original, high quality articles and webpage content that is properly optimized to improve your rankings with the search engines. For more information, please contact us today.

 

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Marketing your Non-Profit Organization

Marketing your Non-Profit Organization

Marketing is extremely important for non-profit organizations. However, many non-profits don’t know how or why to market their organization. Simply put, marketing helps satisfy your consumer and donor needs. The following tips will help you get started.

  • You need to figure out your target audience. It’s a good idea to research organizations and associations that are similar to your own.
  • Determine the desired outcome of your marketing efforts.
  • Using the information that you have gathered, create brochures and marketing materials that describe the benefits, services, donation opportunities and values of your organization. Design is extremely important here. Consider hiring an experienced graphic designer.
  • Develop a social media marketing strategy. Social media websites such as Twitter and Facebook provide low cost and effective ways to reach out to individuals and companies that are interested in your organization. Social media is an excellent way to reach those who are passionate about causes. If you are unsure where to start, enlist the help of a social media marketing specialist.
  • In order to reach the most people, you will need to develop and maintain a professional website. A website is an excellent place to display useful information, news, monthly newsletters and events. It’s also a place to create community, share alternatives to donating money and showcase the benefits of your organization. For best results, your website should be professionally designed.
  • Research and maintain your prospect and customer databases. Never waste these resources. They can be used for special mailings, follow-up phone calls, event invitations, alliance development, research profiling and market segmentation.
  • Advertise the results and objectives of your organization. It can be beneficial to show those that are receiving benefits, inversions, activities and projects.
  • Actively search for alliances with other organizations, commerce, government, advertising media and business. Doing so will typically bring the most benefits to your non-profit organization.

Alter Impact has worked with many respectable non-profit organizations. Our marketing efforts have proven effects. We offer all levels of marketing including logo design, web design, graphic design and social media marketing. We offer a variety of marketing packages to suit every budget.

If you’re ready to attract more people to your non-profit organization, please contact us today!

 

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Get Your Website Now (So That You Can Write It Off For 2016)

Get Your Website Now (So That You Can Write It Off For 2016)

The end of the year is an excellent time to take a look at your annual income and expenses. If you discover that your revenue is greater than you expected, you might want to consider ways to increase your business expenses and deductions.

The end of the year is the perfect time to make those big purchases that you’ve been considering, so that you can write them off for 2016.

Why You Need A Website

Most people will visit a website before visiting a business. If you don’t have a website, then you are already missing out on a lot of potential customers. A website is your business’s opportunity to make a first impression. It allows consumers to get to know your business and your brand, and helps them to decide if you are worth doing business with.

Why You Need To Update Your Website

Keep in mind that a bad website is usually worse than no website at all. A website that is slow to load, messy or not mobile ready can actually hurt your business more than help it. Website users expect a website to load in just 3-5 seconds. If graphics aren’t properly optimized, or your website isn’t mobile ready, then your website will take much longer to load and your potential customers will quickly move on to your competitor’s websites.

If the content in your website contains spelling or grammatical errors or isn’t easy to read, visitors will believe that you aren’t professional. If your website is poorly designed or out of date, visitors will think that you don’t care about your business. This is why it’s so important to update your website regularly.

Make Your Deposit Now

We offer websites for a variety of different industries and we have marketing plans to fit every budget. In order to write off your website you should put down your deposit now, or pay for your website in full.

Alter Impact has over 14 years of web design experience. We work directly with you from concept to completion to create a website that accurately displays your business. Please contact us for details.

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Changes to Make to Your Website Before the End of 2016

Changes to Make to Your Website Before the End of 2016

The holidays are upon us and before we know it, 2016 will be over. 2017 brings with it plenty of opportunities for change and growth. In order for your business to reach its full potential next year, you need to have a solid website. Even if you can’t do a complete website overhaul before the end of the year, there are some changes you should do now to make your website more effective.

Refine Your Keywords

Depending on the type of industry you are in, the keywords that you use for search engine optimization probably change from time to time. If you haven’t assessed the keywords on your website now is the perfect time to do so.

Check which keywords you are using and determine whether there are better options. You will also need to make sure that the keywords are used appropriately and not overused. Ensure that all text on your page sounds natural and is easy to read.

Make Sure That Your Website is Mobile Ready

More and more people use mobile devices to access the internet every year. If your website isn’t mobile ready, then you are losing business every day. Before the end of 2016, make sure that you update your website for mobile users.

Add or Update Social Media Buttons

Social media is an excellent way to connect with more potential clients. The social media buttons on your website should direct people to social media websites that you actually use. Also, make sure that your site provides several social media buttons so that readers can share your content through their own social media accounts.

Add or Update Your Blog

A blog is a fantastic way to attract attention to your website. It also provides an opportunity for visitors to share your content on social media. If you don’t have a blog already, now is the best time to start one. The information in your blog should be informative, interesting and easy to read.

The end of the year is the perfect time to update your website to ensure your business’s success in the following year. Alter Impact can help! We have over 14 years of experience creating and updating websites for a variety of industries. Our professional content writer can review your web content for keyword issues. Please contact us for more information.

 

 

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Is Your Blog Attracting Enough Attention?

Is Your Blog Attracting Enough Attention?

Nowadays it seems like everybody has a blog. It makes sense when you consider the amount of attention a blog can gain for a website. Blogging increases a website’s ranking on the search engines and attracts more visitors. This can be especially beneficial for businesses. Numerous studies have shown that the more times a person visits a business’s website the more likely they are to think of that business when they need what they offer.

An interesting blog keeps the reader engaged, encouraging them to check back often and share content with their friends and family. When a website receives a lot of visitors, their ranking on the search engines improves. All of this is very good news for individuals and businesses wanting to increase their exposure.  However, a poorly written blog or one that does not follow Google’s guidelines can have the opposite effect; visitors quickly lose interest and search engine ranking drops, sometimes falling off the list entirely.

Why writing quality matters

Have you ever tried reading a poorly written blog? Sometimes they don’t make any sense, other times the spelling and grammar is so terrible that it becomes all you can focus on. Occasionally you come across several different blogs on different websites that are exactly the same, word for word. These types of blogs are not interesting, not worth sharing and are quickly removed from Google and the other search engines.

Google sets certain criteria for web content. All web content must be easy to read, relevant to the website and it MUST be original. Google scans every single webpage to ensure that content is not copied from another website or blog. Penalties apply if all of the web content is copied, or just a small portion of it. This includes content that has been copied even if the words have been changed slightly.

Attracting more visitors

The best way to attract more visitors to your blog is to consistently post relevant and interesting information. Keep in mind that a blog is not meant to be an advertisement of your business but a marketing tool to attract visitors to your website. Once they are there, they might just search around. Even if all they do is read and share your blog, you have the opportunity to gain potential customers that come to trust your business and recognize your brand.

Let us help you create and maintain your blog. Alter Impact has over 14 years of experience creating quality web content for businesses both large and small. For more information, please contact us today.