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Marketing your Business in Orange County, California

Marketing your Business in Orange County, California

 

Southern California is home to approximately 22.68 million people. If you own a business in Orange County, that’s a lot of potential business. In order to attract the right type of customers, you need to understand the way that people living in this unique area think.

We’re Orange County Residents

Alter Impact is owned and operated by Orange County residents. We grew up enjoying all that Southern California has to offer and we understand how to make your Orange County business stand out.   

Social Media Marketing

More and more people join social media websites like Twitter and Facebook every day. That’s why your presence on these sites is so important. Social media gives you an outlet to talk about your products, answer questions and concerns and share valuable information with your customers. With so many people living in Orange County, social media marketing is extremely important if you want to succeed.

Web Design

Most people will visit a website before ever stepping foot in the door of a business. If you don’t have a website, then you’re losing out on a lot of business. However, just having a website isn’t enough. It needs to be effectively designed to attract your intended audience. In order to accomplish this you must understand what works and what doesn’t with customers in your industry. Alter Impact has over 14 years of experience creating quality websites for businesses both large and small in Southern California.

Graphic Design

In order to make your Orange County business stand out, you need to have professionally designed graphics. Alter Impact offers quality graphic design for all of your businesses needs including logos, the images on your website, print work, company shirts, merchandise and more. We have many years of experience working with businesses throughout Southern California.

Alter Impact offers effective web and graphic design services in Orange County, California. We have experience working with a variety of industries, and know how to position your business for the best possible results. For more information, or to schedule a marketing consultation, please contact us today.

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Marketing your Non-Profit Organization

Marketing your Non-Profit Organization

Marketing is extremely important for non-profit organizations. However, many non-profits don’t know how or why to market their organization. Simply put, marketing helps satisfy your consumer and donor needs. The following tips will help you get started.

  • You need to figure out your target audience. It’s a good idea to research organizations and associations that are similar to your own.
  • Determine the desired outcome of your marketing efforts.
  • Using the information that you have gathered, create brochures and marketing materials that describe the benefits, services, donation opportunities and values of your organization. Design is extremely important here. Consider hiring an experienced graphic designer.
  • Develop a social media marketing strategy. Social media websites such as Twitter and Facebook provide low cost and effective ways to reach out to individuals and companies that are interested in your organization. Social media is an excellent way to reach those who are passionate about causes. If you are unsure where to start, enlist the help of a social media marketing specialist.
  • In order to reach the most people, you will need to develop and maintain a professional website. A website is an excellent place to display useful information, news, monthly newsletters and events. It’s also a place to create community, share alternatives to donating money and showcase the benefits of your organization. For best results, your website should be professionally designed.
  • Research and maintain your prospect and customer databases. Never waste these resources. They can be used for special mailings, follow-up phone calls, event invitations, alliance development, research profiling and market segmentation.
  • Advertise the results and objectives of your organization. It can be beneficial to show those that are receiving benefits, inversions, activities and projects.
  • Actively search for alliances with other organizations, commerce, government, advertising media and business. Doing so will typically bring the most benefits to your non-profit organization.

Alter Impact has worked with many respectable non-profit organizations. Our marketing efforts have proven effects. We offer all levels of marketing including logo design, web design, graphic design and social media marketing. We offer a variety of marketing packages to suit every budget.

If you’re ready to attract more people to your non-profit organization, please contact us today!

 

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Social Media Specialists

Social Media Specialists

When it comes to promoting your business, there’s nothing quite as effective as marketing on social media. Millions of Americans visit social media websites like Facebook and Twitter every single day, sometimes even multiple times per day. In fact, 78% of all American adults visited social media websites in 2016. That’s a lot of potential customers! In order to properly market your business on social media you need to understand the way that your desired audience uses it. Your best bet for success is to hire a social media specialist to handle your social media marketing.

We understand your target audience

A key component to any type of marketing is to know your target audience. When it comes to social media, you need to understand which types of marketing will or will not work. While some industries do well with ads, others do much better by posting informative blogs. At Alter Impact, we have over 14 years of experience working with a variety of different industries. We’ve learned a lot about the way that people use social media. If you are unsure of how to reach your target audience online, we can help!

Graphic and web design is our passion

Poorly designed graphics makes your business appear unprofessional. It also gives the impression that you don’t care that about your business. In order to reach the right people online, you need well-designed ads and a professionally designed website to back them up. Our passion for graphic and web design is what encouraged us to start this business over 14 years ago. Since then, we’ve created numerous websites and advertisements for a variety of different industries.

We work with you from concept to completion

Our social media specialists works with you to develop a package that fits your needs and your budget. We help you determine your target audience, and we provide advice on how to market to them. Our experienced graphic designers help your company create a logo, website, ads and print work. We post to social media on your behalf, and our experienced content writer can keep your blog fresh and interesting.

For more information about our social media packages, please contact us today.

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Market Your Business on Twitter

Market Your Business on Twittermarketing on twitter

Twitter offers users a unique type of internet communication. On Twitter, businesses can quickly send posts called “tweets” to the people that follow them. These “tweets” help to keep consumers on top of what is going on with you and your company. Much like any other social media marketing service, Twitter has its own dynamics and rules of etiquette. If you are able to think creatively and stay within acceptable boundaries, Twitter can become a powerful promotion tool for your business. Let’s take a closer look at how to market your business on Twitter:

  • When you create a Twitter account for your business, make sure that your username is recognizable. It should incorporate your company name or a catchy industry term.
  • Be sure to fill out your profile completely and upload an avatar.
  • To gather a solid base of followers, selectively follow other Twitter users and re-tweet relevant posts.
  • Offer information that is relevant to your readers. Tweets should be interesting and free from overt sales tactics.
  • Engage with your followers.
  • Tweet regularly, but do not overdo it. Plan on one tweet per day in addition to answering any direct tweets that you receive.
  • Plan a strategy and stick to it. Twitter can be used for a variety of different purposes. It can be used as an extension of your customer service strategy or it can become a pseudo focus group before launching new products or services.
  • Using hashtags before keywords at the end of your tweets make them easier to find by non-followers. In addition, strategic use of hashtags allows you to create logical groups of tweets that others can follow.

Alter Impact can help you make the most out of your social media marketing. For more information, please contact us today.