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Social Media Specialists

Social Media Specialists

When it comes to promoting your business, there’s nothing quite as effective as marketing on social media. Millions of Americans visit social media websites like Facebook and Twitter every single day, sometimes even multiple times per day. In fact, 78% of all American adults visited social media websites in 2016. That’s a lot of potential customers! In order to properly market your business on social media you need to understand the way that your desired audience uses it. Your best bet for success is to hire a social media specialist to handle your social media marketing.

We understand your target audience

A key component to any type of marketing is to know your target audience. When it comes to social media, you need to understand which types of marketing will or will not work. While some industries do well with ads, others do much better by posting informative blogs. At Alter Impact, we have over 14 years of experience working with a variety of different industries. We’ve learned a lot about the way that people use social media. If you are unsure of how to reach your target audience online, we can help!

Graphic and web design is our passion

Poorly designed graphics makes your business appear unprofessional. It also gives the impression that you don’t care that about your business. In order to reach the right people online, you need well-designed ads and a professionally designed website to back them up. Our passion for graphic and web design is what encouraged us to start this business over 14 years ago. Since then, we’ve created numerous websites and advertisements for a variety of different industries.

We work with you from concept to completion

Our social media specialists works with you to develop a package that fits your needs and your budget. We help you determine your target audience, and we provide advice on how to market to them. Our experienced graphic designers help your company create a logo, website, ads and print work. We post to social media on your behalf, and our experienced content writer can keep your blog fresh and interesting.

For more information about our social media packages, please contact us today.

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Marketing Packages

Marketing Packages

Alter Impact offers a variety of marketing packages for businesses both large and small. Depending on your company’s needs, we can help get you noticed. We offer social media campaigns, logo design, web design, graphic design, ad design, professional content writing and much, much more. Alter Impact has over fourteen years of marketing experience and we know what it takes to succeed.

Social Media

Social media outlets such as Instagram and Twitter are extremely popular marketing tools in today’s competitive business world. These outlets allows businesses to effectively answer customer questions, gain more customers, show off new products or services and remain constantly in the public’s eye. In order to be successful, all businesses should have an active online presence.

Graphic Design

Graphic design includes logo design and all imagery associated with your business. These images represent your customer’s first impression of your company. If they aren’t effective and well-designed then potential customers will view your business as unprofessional. Even the most innovative products seem worthless when they are surrounded by poorly designed graphics.

Web Design

Most people will only consider a business after visiting their website. If that website is slow or poorly designed, there’s not much stopping them from clicking over to your competition instead. The same goes for websites that aren’t mobile responsive.  Websites that cannot be accessed by phone or tablet, then you are losing business. This is because most people will only use their phones to look things up on the web.

Professional Content Writing

Web content includes the text on your webpages and in your blog. In order to stay at the top of the search engines you must be adding content to your website regularly. The best way to accomplish this is with a blog. However, it’s not enough to just write your thoughts in a blog. Blogs must be written in such a way that they gain relevancy with the search engines. Web content should be informative and well written without spelling or grammatical errors. Blogs should be easy to read and interesting to your target audience.

Alter Impact has over fourteen years of marketing experience. We offer professional web design, graphic design and content writing. For more information about our marketing packages, please contact us today.

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Branding on a Budget

Branding on a Budgetbranding budget

Branding is extremely important if you want people to recognize and trust your product. However, most small businesses don’t have a lot of money to put into branding. Let’s take a look at how small businesses can brand their business on a budget.

  • Understand your audience. Before making any attempt to brand your business you must first develop a comprehensive understanding of who your audience is. This will help you optimize your efforts as well as any money that you spend.
  • Focus on quality across every facet of building your organization. Start with a product or service that your customers really want or need.
  • Create a standout logo. An experienced graphic designer can help you create a logo that lets people know exactly what you and your company stands for. An effective logo is functional, aesthetic, original, timeless and simple.
  • Create a slogan. A good slogan is short and sticks in people’s minds, constantly reminding them both consciously and unconsciously of your product.
  • Come up with an elevator pitch. An elevator pitch is a short pitch that answers the question of what you do.
  • Make sure that your online presence is consistent with your offline brand. Elements such as color scheme, typeface and wording should be consistent.
  • Capitalize on social media. Social media is free and there are many platforms. Figure out where your target consumers are spending their time and focus your efforts there.

Alter Impact has over thirteen years of experience branding businesses online. We create effective logos, websites and provide quality web content and blogs. For more information, please contact us today.

 

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Market Your Business on Twitter

Market Your Business on Twittermarketing on twitter

Twitter offers users a unique type of internet communication. On Twitter, businesses can quickly send posts called “tweets” to the people that follow them. These “tweets” help to keep consumers on top of what is going on with you and your company. Much like any other social media marketing service, Twitter has its own dynamics and rules of etiquette. If you are able to think creatively and stay within acceptable boundaries, Twitter can become a powerful promotion tool for your business. Let’s take a closer look at how to market your business on Twitter:

  • When you create a Twitter account for your business, make sure that your username is recognizable. It should incorporate your company name or a catchy industry term.
  • Be sure to fill out your profile completely and upload an avatar.
  • To gather a solid base of followers, selectively follow other Twitter users and re-tweet relevant posts.
  • Offer information that is relevant to your readers. Tweets should be interesting and free from overt sales tactics.
  • Engage with your followers.
  • Tweet regularly, but do not overdo it. Plan on one tweet per day in addition to answering any direct tweets that you receive.
  • Plan a strategy and stick to it. Twitter can be used for a variety of different purposes. It can be used as an extension of your customer service strategy or it can become a pseudo focus group before launching new products or services.
  • Using hashtags before keywords at the end of your tweets make them easier to find by non-followers. In addition, strategic use of hashtags allows you to create logical groups of tweets that others can follow.

Alter Impact can help you make the most out of your social media marketing. For more information, please contact us today.

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Driving Traffic To Your Blog

Driving Traffic To Your Blogdriving traffic to your blog

Many people wonder how they can drive more traffic to their blog. Just like any other website you must be prepared to do some promotion if you want to start driving traffic to your blog. Here are some of the top ways to drive traffic to your blog:

  • Read and comment on other blogs that are in your targeted niche. Be sure to always write intelligent, useful comments with a link back to your own blog.
  • Submit your blog to the search engines.
  • Submit your blog to blog directories.
  • Add a link to your blog in your email signature.
  • Put a link to your blog on every single page of your website.
  • If your business publishes a newsletter, make sure that you include a link to your blog in every issue.
  • Include a link to your blog as a standard part of all outgoing correspondence such as on sales letters and reports.
  • Print your blog’s URL on your business cards, post cards, brochures and flyers.
  • Update your blog often with relevant and interesting information to attract your readers to check back often.
  • Post a link to your blog on social media sites such as Facebook and Twitter.

It can take some time to attract a large number of readers to your blog. Staying consistent will pay off in the long run.

Alter Impact has many years of experience creating high quality websites and blogs. For more information about how we can help you create and maintain your blog, please contact us today.