Alter Impact Orange County Website Design

You are here: Home / Archives for blog

By

Promote your Website

Promote your Websitepromote website

There are many ways to successfully promote your website. One of these ways is through posts on social networking sites. You could also pay for ads to run on other websites with similar topics to your own. Another technique is direct e-mail marketing as long as you comply with anti-spam regulations. However, the best way to promote your website is through article marketing. A well-written article can grab the reader’s attention and drive traffic to your website.

Try searching for at least five keywords that apply to the content of your website. Keywords are words or phrases that people commonly use when searching for information or products online. Free keyword search tools are available from popular search engines and websites specializing in search engine optimization.

Write an article that relates to each of the keywords that you found with the keyword tool. SEO article marketing uses keywords in the title as well as the body of the article. This makes the keywords more noticeable to the search engines. Each article should be interesting to read and informative. Include a link to your website in the last paragraph of your article. Continue to write at least one article per week that relates to the content of your website.

Alter Impact offers content writing for several different types of websites. We can keep your blog updated regularly with relevant and interesting information.

Alter Impact has over thirteen years of experience creating professional websites for a wide variety of businesses. We strive to create effective websites and provide quality web content and blogs. For more information, please contact us today.

 

By

Top Internet Marketing Tools

Top Internet Marketing Toolstop internet marketing tools

Internet marketing tools are tools that help your business reach more customers online. Let’s take a closer look at the top internet marketing tools:

Websites

A professionally designed website is a must have marketing tool for any business. Today, most customers will look for a place of business online before actually visiting it in person. Business owners must think of websites as the Yellow Page ads of today. To be successful, your website should include a section about your business as well as your contact information and hours of operation.

Facebook and Twitter

Facebook and Twitter allow friends, family and businesses to connect with one another. A businesses Facebook page might be used to communicate about your business, to offer discounts and to connect with potential customers. Facebook and Twitter can be used as a free and easy way for businesses to connect and advertise to their customer base.

Blogging

Blogging is an excellent way to get the community involved in what is going on at your place of business. You, or your hired writer, can write blogs to inform your readers about your business and the products that you sell.

SEO Marketing

Search engine optimization or SEO is an invaluable tool for business owners looking to evolve their online presence. Search engine optimization focuses on getting your website, social media pages and blog to the top of the search engines. The closer to the top of the search engines your website is, the more likely it will be that your customers and potential customers will see your webpage. In order to effectively incorporate SEO, you should hire a professional internet marketing company.

Alter Impact has over thirteen years of marketing experience. We can help you market your business online! For more information, please contact us today.

 

 

By

Branding your Business

Branding your Business online branding

Today, branding your business has a lot less to do with presentation and a lot more to do with interaction. The following tips will help you properly brand your business online.

  • It’s more important than ever to be an integral and evolving part of the conversation online. Social media is all about conversation and building effective relationships. Keep in the conversation by making regular posts to social media and always replying quickly to messages from customers. Social media has shortened the time frame for company responses and complaints. Always respond within minutes.
  • Appearing to the masses as a source of expertise can go a long way toward building your brand. Identify media outlets that are most fitting to your particular areas of expertise and send them targeted pitches. Getting involved with professional organizations and attending conferences can help you spread your message and further build your brand.
  • Be persistent in locating and targeting your niche. With so many businesses online it is more important than ever to make your brand stand out.
  • Put a considerable amount of thought into your “about us” page. While you might not think too much about it, visitors to your website will. The goal is to connect with your site visitors.
  • Remember to fully integrate social media into your website. This will help increase your connectivity and gain more traffic to your site.
  • Online, an effective brand is all about trust and relationships. Build trust by showcasing your best work. Post testimonials and list big name clients that you’ve worked with. Consider incorporating your clients’ logos somewhere on your page. Mention any awards or recognitions that your company has received as well as any community service work, green initiatives and interesting facts about your business.

Alter Impact has over thirteen years of experience branding businesses online. We create effective logos, websites and provide quality web content and blogs. For more information, please contact us today.

 

By

How Blogs Work

How Blogs Workhow blogs work

In today’s digital world, blogs can be found everywhere. Creating and maintaining a blog is an important part of content marketing for businesses both large and small. All blogs have a similar format where the newest posts appear first, but that’s where the similarities end. Blogs can vary widely in terms of topics, styles and content.

Early on, if you wished to post content to the Internet you had to have an extensive knowledge of hypertext markup language. Each site had to be coded manually. However, as tools became available that allowed individuals to create content without knowing HTML, blogging became much more popular. Early blogs were simply a place for individuals to share their thoughts online. As the medium grew, people began to use blogs as a way to share news and gossip.

Even though the surface of a blog looks like any other website, the creation of the content is very different. Blog platforms are interfaces that automate the coding of a web page, meaning that blog authors do not need to know how to code. Blogs can be linked to other blogs through a blogroll which is simply a list of blogs that the author follows. These blogrolls allow ideas to spread virally.

Blogging isn’t likely to go away any time soon. In fact, it is only gaining in popularity. Twitter is often referred to as a microblogging site, Pinterest focuses on the sharing of pictures and contains links to blogs, Vine allows microblogging of very short video clips, and video sites like YouTube allows video bloggers to garner millions of views.

Alter Impact has over thirteen years of experience creating and maintaining professional, high quality websites. We also offer quality web content services. For more information on how we can help you properly market your business, please contact us today.

 

By

Internet Marketing Tips for Small Businesses

Internet Marketing Tips for Small Businessessmall business internet marketing

There are many different ways to market your business online. Let’s take a look at the top internet marketing tips for small businesses:

  1. Start by deciding what you would like your website to do. You probably want to drive more business; however you will need to start by determining the best way to do that. Start with one goal and build from there. While it’s extremely important to set goals you must also come up with a system to measure those goals.
  2. Evaluate the content on your website. Web content should be unique and useful, informative, updated regularly and should always match your business goals.
  3. Utilize call tracking and analytics. Analytics provide you with extremely valuable information about your website visitors. If you don’t have a dedicated phone number for your website, you can use an online service to track the number of calls that you receive from your website.
  4. Take advantage of free local business directories.
  5. Check out your competition. Visit your competitor’s websites to find out what they are doing and saying. This is a perfect way to collect ideas and take stock of your company’s online marketing
  6. Keep in mind that your website can always be improved.
  7. Blog Every single business can benefit from a regularly maintained blog.
  8. Post online videos. Online videos are the wave of the future. Every business should have something posted on YouTube, Metacafe, etc.
  9. Read as much as you can. There are literally hundreds of online resources with excellent marketing

Alter Impact has over thirteen years of experience creating and maintaining professional, high quality websites. For more information on how we can help you properly market your business, please contact us today.