Branding your Business

Branding your Business Today, branding your business has a lot less to do with presentation and a lot more to do with interaction. The following tips will help you properly brand your business online. It’s more important than ever to be an integral and evolving part of the conversation online. Social media is all about […]

Effective Packaging and Labeling

Effective Packaging and Labeling Packaging and labeling plays a vital role in marketing. Effective packaging generates sales by connecting with shoppers at the point of purchase. The expense incurred when developing an effective package or label should be seen as a worthwhile investment with the capability of providing a huge return. Effective packaging and labeling: […]

Creating Effective Business Cards

Creating Effective Business Cards No matter how many business contacts you make through social media, nothing can replace a business card for a quick introduction or when you want to leave behind a record of your visit. Effective business cards are an inexpensive marketing tool with the capability to boost both your sales and your […]

Logo Design – Do Colors Make a Difference?

Logo Design – Do Colors Make a Difference? Your logo is what visually represents your company’s identity. It is typically the first impression a customer will have of your business. Research shows that most prospective customers make a judgement about your company within the first ninety seconds. These customers might buy your product based on […]

What’s In a Name?

What’s In a Name? Choosing a name for your new business is not an easy task. After all, a company’s name does far more than just identify the company. It tells your customers who you are, what you do and how you do it. If done right your name is what will differentiate you from […]