Your logo is what visually represents your company’s identity. It is typically the first impression a customer will have of your business. Research shows that most prospective customers make a judgement about your company within the first ninety seconds. These customers might buy your product based on color alone, so using colors strategically in your logo can dramatically improve your sales. Let’s take a closer look at how colors make a difference in logo design.
The Psychology Behind It
Humans naturally respond to certain colors in a certain way. For example, red stimulates appetite and evokes energy and excitement while blue suppresses hunger and invokes feelings of peace. Green emphasizes environmental virtues or financial prosperity. Logo design should incorporate principles of color psychology in order to make the greatest impact. Logo colors should be chosen based on the type of response you are seeking.
Your brand is the totality of interactions that a person has with your company. Your logo is an extension of your company’s brand and should therefore be consistent with it. Before deciding on color schemes for your logo you should first clarify what your company is about. Your color choices should reflect your company’s brand, your target customers’ tastes and your mission statement.
How Many Colors?
Most professionals agree that for maximum impact only one color should be used. However, if your company provides a range of different services, a variety of colors can be used to represent your company’s versatility.
As companies are becoming more and more globalized, color selection should pay deference to the meaning of different colors in different cultures. After all, a logo is only effective if it creates the associations that you desire. Certain colors might elicit different emotions in other countries. For example, yellow is associated with transportation in the United States but it is associated with envy in Germany and death or grieving in Latin America.
Alter Impact has over thirteen years of experience creating effective logos for businesses both large and small. For more information about how we can help your business, please contact us today.