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Marketing your Non-Profit Organization

Marketing your Non-Profit Organization

Marketing is extremely important for non-profit organizations. However, many non-profits don’t know how or why to market their organization. Simply put, marketing helps satisfy your consumer and donor needs. The following tips will help you get started.

  • You need to figure out your target audience. It’s a good idea to research organizations and associations that are similar to your own.
  • Determine the desired outcome of your marketing efforts.
  • Using the information that you have gathered, create brochures and marketing materials that describe the benefits, services, donation opportunities and values of your organization. Design is extremely important here. Consider hiring an experienced graphic designer.
  • Develop a social media marketing strategy. Social media websites such as Twitter and Facebook provide low cost and effective ways to reach out to individuals and companies that are interested in your organization. Social media is an excellent way to reach those who are passionate about causes. If you are unsure where to start, enlist the help of a social media marketing specialist.
  • In order to reach the most people, you will need to develop and maintain a professional website. A website is an excellent place to display useful information, news, monthly newsletters and events. It’s also a place to create community, share alternatives to donating money and showcase the benefits of your organization. For best results, your website should be professionally designed.
  • Research and maintain your prospect and customer databases. Never waste these resources. They can be used for special mailings, follow-up phone calls, event invitations, alliance development, research profiling and market segmentation.
  • Advertise the results and objectives of your organization. It can be beneficial to show those that are receiving benefits, inversions, activities and projects.
  • Actively search for alliances with other organizations, commerce, government, advertising media and business. Doing so will typically bring the most benefits to your non-profit organization.

Alter Impact has worked with many respectable non-profit organizations. Our marketing efforts have proven effects. We offer all levels of marketing including logo design, web design, graphic design and social media marketing. We offer a variety of marketing packages to suit every budget.

If you’re ready to attract more people to your non-profit organization, please contact us today!

 

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Orange County’s Top Marketing Professionals Agree – You Need a Blog!

Orange County’s Top Marketing Professionals Agree – You Need a Blog!business blog

We all know how hard it is to run a business.  It can be daunting to maintain 200 or more emails per day, multiple projects at one time and still make it home in time for dinner. Blogging is probably the last thing on your mind. However, if you aren’t blogging you are probably losing business. When done well, blogging can be an extremely effective business tool. And Orange County’s top marketing professionals agree that blogging isn’t going anywhere anytime soon.

What can blogging do for your business?

  • Blogging helps you connect with customers
    Blogging is a personal and down-to-earth way to keep your customers informed about your latest product offerings and your company’s culture. It’s far more effective than social media, networking events and call centers.
  • Blogging helps you find new clients
    When done right, blogging can bring a lot of revenue to your business.
  • Blogging provides you with effective marketing opportunities
    Once you decide what you are going to offer through your blog, you’ll begin to prioritize your day differently. You’ll have comments to respond to, emails to answer and social media promoting to do, all of which creates a steady flow of targeted warm leads for your business.
  • Blogs are the news vehicle of the future
    Blogging is the future of news delivery.
  • Blogging is a great way to measure success
    However you define success, blogging is a great way to track it. Consider blogging the results of your business’ advertising and marketing campaigns. Make sure to include revenue reports for the best results.
  • Blogging encourages accountability
    Blogging is a public-facing event with the sole purpose of gaining readers. These readers in turn provide an honest opinion about our business, keeping you focused on both your published and public goals.
  • If you aren’t blogging, you’re missing out
    If you’re a business owner without a blog then you’re already behind your competition.

These are just a few of the benefits to blogging. Professional blogging can take your business to the next level. For more information about how we can help you with your blog or marketing campaign, please contact us today!
 

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The Importance of A Website

The Importance of A Websiteprofessional websites

In these modern times most everyone knows the importance of a website. However, many small businesses still do not have one. Any small business that does not have a website is missing out on one of the most powerful marketing tools available to them.

Perhaps the most important reason that every business should have a website is so that people can find them. Today, most people will research products and companies online before making a purchase. If you don’t have a website then you are missing out on a lot of potential business.

In addition, a website helps you establish credibility as a business. If you don’t have a website, most people will assume that you are not taking your business seriously. Once you’ve established this type of a reputation, it will be hard to make sales.

A professionally designed website not only gives you creditability, but it also gives potential customers the impression that your company is bigger and more successful than it actually is. On the internet the actual size of your company doesn’t matter. It is possible for a small business to rank ahead of their large multinational competitors online. When done properly, this helps to level the online playing field.

Unfortunately there are still many small businesses that do not have websites. While there are many different reasons for this, mostly it comes down to the belief that web design is expensive. The fact is you don’t need a giant fifteen thousand dollar website for your business, just a simple, well designed site that tells people about your company and your products.

Alter Impact has over thirteen years of experience creating professional websites for a wide variety of businesses. We strive to create effective websites and provide quality web content, search engine optimization and blogs. For more information, please contact us today.