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January 27, 2017 By admin

Marketing your Non-Profit Organization

Marketing your Non-Profit Organization

Marketing is extremely important for non-profit organizations. However, many non-profits don’t know how or why to market their organization. Simply put, marketing helps satisfy your consumer and donor needs. The following tips will help you get started.

  • You need to figure out your target audience. It’s a good idea to research organizations and associations that are similar to your own.
  • Determine the desired outcome of your marketing efforts.
  • Using the information that you have gathered, create brochures and marketing materials that describe the benefits, services, donation opportunities and values of your organization. Design is extremely important here. Consider hiring an experienced graphic designer.
  • Develop a social media marketing strategy. Social media websites such as Twitter and Facebook provide low cost and effective ways to reach out to individuals and companies that are interested in your organization. Social media is an excellent way to reach those who are passionate about causes. If you are unsure where to start, enlist the help of a social media marketing specialist.
  • In order to reach the most people, you will need to develop and maintain a professional website. A website is an excellent place to display useful information, news, monthly newsletters and events. It’s also a place to create community, share alternatives to donating money and showcase the benefits of your organization. For best results, your website should be professionally designed.
  • Research and maintain your prospect and customer databases. Never waste these resources. They can be used for special mailings, follow-up phone calls, event invitations, alliance development, research profiling and market segmentation.
  • Advertise the results and objectives of your organization. It can be beneficial to show those that are receiving benefits, inversions, activities and projects.
  • Actively search for alliances with other organizations, commerce, government, advertising media and business. Doing so will typically bring the most benefits to your non-profit organization.

Alter Impact has worked with many respectable non-profit organizations. Our marketing efforts have proven effects. We offer all levels of marketing including logo design, web design, graphic design and social media marketing. We offer a variety of marketing packages to suit every budget.

If you’re ready to attract more people to your non-profit organization, please contact us today!

 

Filed Under: Marketing Tips Tagged With: california, marketing, orange county, small business, social media marketing, web design, website

December 20, 2016 By admin

Get Your Website Now (So That You Can Write It Off For 2016)

Get Your Website Now (So That You Can Write It Off For 2016)

The end of the year is an excellent time to take a look at your annual income and expenses. If you discover that your revenue is greater than you expected, you might want to consider ways to increase your business expenses and deductions.

The end of the year is the perfect time to make those big purchases that you’ve been considering, so that you can write them off for 2016.

Why You Need A Website

Most people will visit a website before visiting a business. If you don’t have a website, then you are already missing out on a lot of potential customers. A website is your business’s opportunity to make a first impression. It allows consumers to get to know your business and your brand, and helps them to decide if you are worth doing business with.

Why You Need To Update Your Website

Keep in mind that a bad website is usually worse than no website at all. A website that is slow to load, messy or not mobile ready can actually hurt your business more than help it. Website users expect a website to load in just 3-5 seconds. If graphics aren’t properly optimized, or your website isn’t mobile ready, then your website will take much longer to load and your potential customers will quickly move on to your competitor’s websites.

If the content in your website contains spelling or grammatical errors or isn’t easy to read, visitors will believe that you aren’t professional. If your website is poorly designed or out of date, visitors will think that you don’t care about your business. This is why it’s so important to update your website regularly.

Make Your Deposit Now

We offer websites for a variety of different industries and we have marketing plans to fit every budget. In order to write off your website you should put down your deposit now, or pay for your website in full.

Alter Impact has over 14 years of web design experience. We work directly with you from concept to completion to create a website that accurately displays your business. Please contact us for details.

Filed Under: Marketing Tips Tagged With: business website, web design, website, website design

December 16, 2016 By admin

Changes to Make to Your Website Before the End of 2016

Changes to Make to Your Website Before the End of 2016

The holidays are upon us and before we know it, 2016 will be over. 2017 brings with it plenty of opportunities for change and growth. In order for your business to reach its full potential next year, you need to have a solid website. Even if you can’t do a complete website overhaul before the end of the year, there are some changes you should do now to make your website more effective.

Refine Your Keywords

Depending on the type of industry you are in, the keywords that you use for search engine optimization probably change from time to time. If you haven’t assessed the keywords on your website now is the perfect time to do so.

Check which keywords you are using and determine whether there are better options. You will also need to make sure that the keywords are used appropriately and not overused. Ensure that all text on your page sounds natural and is easy to read.

Make Sure That Your Website is Mobile Ready

More and more people use mobile devices to access the internet every year. If your website isn’t mobile ready, then you are losing business every day. Before the end of 2016, make sure that you update your website for mobile users.

Add or Update Social Media Buttons

Social media is an excellent way to connect with more potential clients. The social media buttons on your website should direct people to social media websites that you actually use. Also, make sure that your site provides several social media buttons so that readers can share your content through their own social media accounts.

Add or Update Your Blog

A blog is a fantastic way to attract attention to your website. It also provides an opportunity for visitors to share your content on social media. If you don’t have a blog already, now is the best time to start one. The information in your blog should be informative, interesting and easy to read.

The end of the year is the perfect time to update your website to ensure your business’s success in the following year. Alter Impact can help! We have over 14 years of experience creating and updating websites for a variety of industries. Our professional content writer can review your web content for keyword issues. Please contact us for more information.

 

 

Filed Under: Marketing Tips Tagged With: business website, graphic design, web content, web design, website, website design

December 2, 2016 By admin

Social Media Specialists

Social Media Specialists

When it comes to promoting your business, there’s nothing quite as effective as marketing on social media. Millions of Americans visit social media websites like Facebook and Twitter every single day, sometimes even multiple times per day. In fact, 78% of all American adults visited social media websites in 2016. That’s a lot of potential customers! In order to properly market your business on social media you need to understand the way that your desired audience uses it. Your best bet for success is to hire a social media specialist to handle your social media marketing.

We understand your target audience

A key component to any type of marketing is to know your target audience. When it comes to social media, you need to understand which types of marketing will or will not work. While some industries do well with ads, others do much better by posting informative blogs. At Alter Impact, we have over 14 years of experience working with a variety of different industries. We’ve learned a lot about the way that people use social media. If you are unsure of how to reach your target audience online, we can help!

Graphic and web design is our passion

Poorly designed graphics makes your business appear unprofessional. It also gives the impression that you don’t care that about your business. In order to reach the right people online, you need well-designed ads and a professionally designed website to back them up. Our passion for graphic and web design is what encouraged us to start this business over 14 years ago. Since then, we’ve created numerous websites and advertisements for a variety of different industries.

We work with you from concept to completion

Our social media specialists works with you to develop a package that fits your needs and your budget. We help you determine your target audience, and we provide advice on how to market to them. Our experienced graphic designers help your company create a logo, website, ads and print work. We post to social media on your behalf, and our experienced content writer can keep your blog fresh and interesting.

For more information about our social media packages, please contact us today.

Filed Under: Marketing Tips Tagged With: california, graphic design, marketing, orange county, social media, social media marketing, web design

November 18, 2016 By admin

Web Design Specialists

Web Design Specialists

Most people will only visit a business once they have visited its website. The quality of that website helps customers decide whether or not a business is worth their time. A well-designed website can help your business appear professional and bigger than it actually is.

Attract more business

Approximately fifty percent of all small businesses do not have a website. A big reason for this is the fact that many small business owners believe that their customers do not care about a website, or that websites aren’t useful in their industry. This simply isn’t true. In fact, 80% of all people, in every industry, search the web for products or services before ever making a phone call or visiting a business.

Keep your customers informed

A website allows you to connect with people around the world. It makes it possible to keep your customers updated about new products and services. A professionally designed website shows people that you care about your business. It helps potential customers get to know you, and allows them to share your website with their friends and family.

Web Design Specialists

Alter Impact has over 14 years of experience creating quality websites for a variety of different industries. Our web design specialists understand Google algorithms and know what it takes to get your business noticed. Our professional content writers can help you create web content that is properly optimized for the search engines.

Whether you need a fully functional e-commerce website, or a single webpage, our web designer will work directly with you to create a website that accurately depicts your business. Every aspect of the web design process is explained, making it a quick and painless process from concept to completion.

Cost effective marketing

A website is an extremely effective marketing tool. It allows you to reach more people, keep customers informed and develop a reputation as a professional business. If you have been putting off getting a website because of cost, contact us to discuss how we can help. We offer web design and marketing packages to meet a variety of different budgets.

From logo design to social media marketing, Alter Impact can help! Please contact us today for more information.

Filed Under: Marketing Tips Tagged With: california, mobile friendly website, orange county, web content, web design, web designer

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