Understanding Email Marketing
There are many ways to market your business. One of the popular ways is through email marketing. Email marketing is the process of selling items, products and services through an email message. Typically, companies will create an advertisement in the form of a newsletter and send it to a number of recipients. Email marketing messages are sent in bulk, much like direct mail marketing items such as postcards and flyers.
When companies send an email marketing message they typically use a list of email addresses from users who signed up for their company’s newsletter or provided their email address for other reasons. Using special software, the email marketer can select groups of email addresses to send different types of messages to. This makes it easy to target consumers who express interest in certain items, products or services. For example, if a user signed up for a home improvement newsletter it only makes sense to send them a coupon for home improvement products.
Using specialized software, email marketers are able to check what happens to an email message after it has been delivered. The software detects whether the email was opened, deleted, marked as spam or if links in the email were clicked. Using this information, email marketers can then attempt to make their email marketing efforts more effective.
Benefits of email marketing include:
- Reduced time and effort
- Ability to send real time messages
- Ability to personalize messages
- More frequent communication with your consumers
- Emails can be used to test market your targeted audience
- Sharing is common with emails
- Reduced overhead costs
- Increased ability to track sales and user engagement
Alter Impact has thirteen years of experience creating and maintaining professional, high quality websites. For more information on how we can help you properly market your business, please contact us today.
